7 Tips That Can Save Your Online Reputation
Your home care business or senior service business’ reputation is its most important asset. If it’s tarnished, you can lose customers, sales, employees and partners.
That’s not exactly breaking news, of course, but it’s worth repeating. So many home care business or senior service businesses don’t pay full attention to their online reputation—how good (or bad) they look in Google searches.
The key to protecting your senior service business, according to online reputation management experts, is:
- to be proactive,
- optimize your content appropriately,
- monitor your search results regularly,
- be ready to spring into action if something negative shows up
- above all, be realistic about the outcome of your efforts.
Diversify Your Web Presence- Get MANY Slots on the First Page of Google.
Your goal should be to have as many slots in the Google top 10 search results for keywords you care about. This shows your company’s dominance in that topic. You will also have a better chance of keeping negative content about your company or its products out of the top 10.
To achieve top10 dominance, your Web presence should be spread out among:
- your company’s site,
- related blogs, (like HelpforAgingVeterans.com, HomeCareDaily.com, AlzheimersCareToday.com, and SeniorServiceReviews.com just to name a few)
- social media networks such as LinkedIn, Google+, Facebook Fan pages, YouTube and Twitter.
If You Have to Choose One Social Network, Make It LinkedIn.
HALLELUJIAH! Social media takes a lot of time and effort to manage. If you must limit your resources, focus on LinkedIn. LinkedIn profiles tend to rank higher than some other social media network content, and it’s particularly important for B2B companies, as many people search on LinkedIn instead of Google for professional services.
Get Other Sites to Link to Yours with Anchor Text—But Don’t Overdo It.
Anchor text is a hyperlinked word or phrase, such as home care in Sugar Land Texas, that when clicked takes you to another Web page. Search engines use anchor text to determine the relevancy of the page being linked to. If several pages on authoritative, trustworthy sites link to the tips article using the above anchor text link, it helps that article rise in search result rankings for that phrase.
Of course, getting quality keyword-rich anchor text links from other sites pointing to yours is difficult. Those sites are beyond your control, though perhaps not beyond your influence.
The best way is to simply ask others to link to you using keyword-rich anchor text relevant to your business.
Another easy way is to belong to a publishing network that offers relevant quality content on home care, elder care, senior care, senior services, alzheimer’s disease, caregiver stress, and aging veterans issues. (http://www.LTCSocialMark.com)
Get links from multiple quality sites that use a variety of relevant keyword-rich anchor text links.
Monitor Your Search Results at Least Once a Month.
Google your company name at least once a month.
Do it much more frequently if you’re a large company in the news fairly often. Set up Google Alerts for important keywords so you know as soon as possible when new content about you hits the Web.
Don’t simply look at the first page of Google results. Even though the vast majority of search engine users don’t go any further, you should always check pages two and three for negative content. Given how frequently search rankings change, that content could end up on page one overnight.
Keep an eye out for any content on the second or third page of results that might be negative, because it might work its way to the first page.
Send Out Optimized Press Releases on a Regular Basis.
Believe it or not, search-optimized press releases can rank highly in Google for relevant keyword searches, giving your company another opportunity to own a top Google slot.
Don’t Expect Miracles.
It’s so important to own or at least influence top Google search results because it’s extremely difficult to push down negative content when it surfaces.
http://www.cio.com/article/714872/10_Online_Reputation_Management_Tips_for_Businesses James A. Martin is an SEO and social media consultant and writes the CIO.com Martin on Mobile Apps blog. Follow him on Twitter. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.