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Home Care Reviews: Why They Matter

“In August, my Father fell and broke his hip. He was in the hospital for quite a while, and then he went into the nursing home to rehab.  It was at that point that I really began to understand that when Dad went home, he wasn’t going to be able to care for himself. We needed to find in home care. And I didn’t even know where to start. So I started to look online. I found lots of home care websites.  They gave the home care agencies’ side of the picture, but I wanted to know what their services were really like. So I searched for reviews. Believe me, that made the process a whole lot easier. Hearing from other people in the same situation I was in let me know what home care agencies I should look more closely at – and which ones I should absolutely avoid!”- Stephen R., on the experience of finding home care for his Father

Consumer reviews have always been an important factor to consider for people making a major purchase. Before we commit to spending our money, we want to be sure we’re making a wise choice.  When you factor in other criteria, such as the need to make sure an aging, perhaps vulnerable, parent is cared for with dignity and respect, the need for assurance grows even higher.

Why do people trust home care reviews?

As a culture, we believe that consumer reviews are largely honest and objective. Today’s consumers are fairly sophisticated. They know that there will always be a small percentage of reviewers who aren’t completely ethical. Some people praise and promote services they’ve never used because they are friends of the business owner.  Other people will turn a minor grievance into a huge online drama. People believe that they can read between the lines and see where the truth lies before they make their decisions. Reputation management is a tool used by smart home care  business owners to present a balanced, realistic picture of their services online. This assists the audience in search of home care find the information they need to make an informed decision.

What are people saying about your home care business online?

You need to know the answer to this question! Home care reviews can make – or break! – your home care business. If you need more information about the best way to remain aware of and properly respond to online reviews, contact us. We’re here to help you build your business!

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