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The purpose and objectives for which the Home Care Sales & Marketing Society is formed are as follows: The Society is organized to promote the expansion of quality home care sales and marketing professionals; to foster high standards of practice in home care selling and marketing, to initiate, sponsor, promote and carry out plans, policies and activities which may include networking, research, educational programs, workshops in the field of home care sales and marketing and to engage in any activities appropriate to the accomplishment of the foregoing objectives, to make its services available without discrimination as to race, color, creed or national origin; to promote the objectives of home care services under state and federal laws and to collaborate with all interested parties involved in home care sales and marketing programs. Advocate for home care.