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About Us

LTC Expert Publications is the leader in online marketing of home care, assisted living, and senior services. We know the industry the best, because senior services are our only clients.

We understand the senior service business challenges, issues, and need for increased revenue in tough economic times.

Most of our clients are small business owners just like us who want to make the world a better place for seniors and family caregivers. We have been in business since 2003, and went to online marketing techniques in 2008.

Valerie VanBooven RN BSN is the founder of the company. She has written 3 books and countless articles and information about home care, senior care, elder care and more. ¬†George Novoson became Valerie’s business partner in 2010. Together they have continued to dedicate their services and strengths to senior service providers across the U.S. and Canada with excellent lead generating websites, unique content, and valuable marketing programs. was created out of the expressed need to have a third party review site that met the following criteria:

1. It had to be easy for a consumer (adult child of an aging parent or a senior) to use.

2. No logins required.

3. No account creation required.

4. No complicated steps.

5. Credible, authentic reviews from clients.

6. Benefit the senior service provider from a marketing standpoint in print and online. was born!