Elder care is among the fastest growing segments of our economy. This is not a surprise. The Baby Boom generation is entering retirement age, and a significant portion of these 78 million people will have health or cognitive conditions that make it difficult for them to live independently. However, a vast majority of seniors want to remain in their own homes as long as possible. Make no mistake: we’ll see an explosion of new elder care services forming in the next ten years. Many of these will be good businesses, run by caring individuals. Others, however, will simply be in it for the money. How will your home care business stand out in this increasingly crowded environment?
Elder care reviews are one answer. Bear in mind that today’s consumer trusts consumer reviews. They don’t buy a book or movie on Amazon.com without first checking to see what other people have thought of it! They’re certainly not going to undertake finding an elder care provider for their parents without first reading every elder care review they can find.
Reputation Management for Elder Care Services
Elder care reviews are influential. 60% of all consumers say online reviews influence their purchasing decisions – and more than 80% say a negative review will definitely steer them away from a business! With this in mind, reputation management is becoming an increasingly important consideration for home care owners. It’s very easy for a disgruntled individual to spin out dozens, even hundreds, of negative reviews. This can wreck your business – and it allows one voice to outweigh the experiences of all of your satisfied customers! Working with a reputation management service for home care makes it easier for your prospective customer to get a more accurate, balanced picture of what your elder care business is all about.
The elder care industry is going to be undergoing massive changes in the next few years. Now is the time to prepare yourself for success. Contact us to learn more!