A simple Google search for home care agencies reveals 234,000,000 results. How are people going to find your home care business in that crowd? In this article, we’re going to discuss the role of senior care reviews, and how this simple, powerful, and effective marketing tool can help your home care stand out from the (very large!) crowd.
Understanding SEO: Senior Care Reviews and Online Visibility
SEO stands for Search Engine Optimizations – the art and science of creating an online presence that ensures your home care website comes up first when an individual is seeking in home care for seniors. It’s very important that your home care website comes up very high in the search engine rankings because most consumers won’t look beyond the first 5-10 results.
Google and other search engines determine how they’ll rank their search results based on a number of factors. One of these factors is how many sites refer to or link to your website. The more times your home care website is mentioned or linked to, the higher your search engine ranking will be. This increases your online visibility. Good senior care reviews mention your home care business by name, often linking directly to your website.
People are often very invested in the senior care reviews they write. It’s hard to find good home care for your parents! When someone finds a home care agency they love, they want the world to know. After they write a senior care review, they often share links to that review through their social media connections by sharing it on Facebook or Tweeting a link. This activity boosts your online visibility in the search engines’ eyes, resulting in a higher site ranking. The average Facebook user has 245 friends – and every single one of those people has parents, grandparents, or other loved ones who are getting older.
Making Senior Care Reviews A Central Piece Of Your Home Care Marketing Strategy
Understanding the impact of senior care reviews on search engine rankings is one reason to make featuring reviews a central aspect of your marketing strategy. Another reason to feature senior care reviews is that positive reviews help consumers choose your home care agency more often. It’s never too late to harness the power of senior care reviews. Whether you’ve been in business for many years, or are new to home care, senior care reviews have a role to fill in your marketing strategy. Contact us to learn more about how to make the most of this powerful marketing tool.