Follow Us on Facebook!

Marketing Your Senior Service or Home Care Agency? What Are You Doing with that BOOK of Testimonials?

What do you do with testimonials from families and clients?

  • “We have a big binder of testimonials that we show new families.”
  • “I have tons of thank you notes, but they aren’t very organized”
  • “I get lots of emails that say great things about our services, but no one else sees them but me- I just don’t have time to do anything with them.”
  • “Frankly we get tons of great testimonials, but I have no idea what to do with them.”
  • “Sometimes we post them on our own website”

Does this sound like you? Probably. Everyone is busy. We know that. Keeping your testimonials hidden from the general public is like telling your biggest cheerleaders to “QUIET DOWN- SHHHH, we don’t want anyone to know how good we really are!”

It’s like a goldmine of opportunity being kept secret. Don’t keep it a secret. Put them on a reputable third party website.

Did you know that if you took just 10 of those recent testimonials and put them on a 3rd party website- (not your own) that you could increase your referrals and online internet inquiries significantly? It’s true.

Studies show that online reviews and testimonials matter more than ever in today’s marketplace.  For example, a recent study showed that 4 out of 5 consumers have changed their mind about doing business with a company based solely on negative information found online.  If you provide an identical product or service as your competitor down the street, and they have 10 good reviews, and you have either negative reviews (bad reputation) or a lack of reviews (no reputation), who do you think your prospective online consumer is going to choose? Online reviews and testimonials are a game changer in the local business landscape.

The next question is- do you manage your reputation online, or leave it to chance??

  • “If there are bad things being said about us online, I wouldn’t know”
  • “Yes, we know there have been some unhappy customers that have left bad remarks about us online, but we don’t know what to do about it”
  • “Sometimes I “Google” our name to see if there is anything good or bad out there. Luckily, I haven’t found anything bad.”

Great Horrible Story: We got a call from a client who was frantic about a horrible review on Google Places. She could not identify the person who left the review, and could not get it off of her account. She was on the FIRST PAGE OF GOOGLE with one crappy review. 1 STAR.

Turns out after some investigation we found out that another home care provider in her town had set up a FAKE GOOGLE ACCOUNT and left horrible reviews on ALL of the other home care agencies Google Places pages except their own.

We reported this to Google, but they never did anything about it. We even sent proof that this was fraudulent. A year later it’s still there.

Bad Home Care Testimonial STILL LIVE a year later.






What would you do?

The answers to all of these issues is to take charge of your own destiny. Make sure the internet shows your GOOD POSITIVE reputation that you have worked so hard to achieve.

Sign up for your own reputation management mini-site at (Charter Rates only good through December 20, 2012)

The current commercial  review systems are out of control with false reviews, fraudulent reviews by owners and competitors. If you read about customer feedback patterns then you know one unhappy client tends to tell 10 people while a satisfied client may only tell 2. These tendencies are overblown on these Internet based, open ended, unstructured review systems. (Google, Yelp Etc)

The testimonial system we are offering allows a company to gather up a large and strong list of real clients who can be proven to be satisfied with their services.

Our testimonial system demonstrates and proves to a prospect that you have satisfied the needs of 20 – 30 families. This is the proof point they need in their decision process.

Lets say one client is unhappy about a caregiver that was late one time and goes out of their way to blast you throughout the Internet with full page diatribes on why your company is unprofessional. And you have no way to recover your reputation. Our system will help you deal with this situation.

Sign up for your own reputation management mini-site at (Charter Rates only good through December 20, 2012)


Leave a Comment

You must be logged in to post a comment.