Managing Your Senior Care Service Online Reputation
In today’s climate of technology-dependence and thriving social media, your senior care service online reputation is critical. Regardless of your position or role, having negative information posted about you online can have serious consequences. For a senior care business, however, these consequences can be truly expansive and catastrophic. Managing your senior care service online reputation is key to maintaining your good name and supporting your professional success. It is important to remember that even if you do not maintain a website or a social media account, comments about you and your practice are likely still being posted. In fact, there are whole websites dedicated specifically to discussing different home care agencies, their style and their perceived worth.
It is possible that the information that is posted about you online was created by someone who was dissatisfied by your services for one reason or another and has set out to smear your reputation and ruin your business. With the right content, this is possible. Senior care service online reputation management services are dedicated to balancing your reputation and responding to negative content when needed.
There are a tremendous number of companies out there advertising senior care service online reputation management services for senior care businesses, but it is not necessary for you to seek the help of a professional. You truly can manage your own reputation and work towards building a positive one online without having to resort to hiring someone.
Experts say that proper senior care service online reputation management should be a central aspect of any business. This is because in today’s age of extensive internet use and social media sharing, negative content about you can spread incredibly rapidly and destroy your professional reputation before you even know what is happening. Just like with most things, it is better to prevent a senior care service online reputation crisis in the first place than attempt to resolve an issue after it arises. These experts note that social media is at the center of the senior care service online reputation dynamics change. Now senior care businesses are able to communicate with their patients or prospective patients, but patients are also able to communicate with each other. This sharing of information and opinions can be to your benefit, but it can also be detrimental if the patients creating the content are dissatisfied and negative.
The majority of senior care businesses can manage their senior care service online reputations by following five easy steps. If there is already extensive reputation damage, however, your particular needs may require more dedicated attention.
Step One: Run a Search Engine Inquiry
The first step in managing your senior care service online reputation is understanding. Don’t make the naïve mistake of thinking that just because you don’t have professional website or a social media account that is dedicated to your career that you are not online. All this means is that you are not an active part of your senior care service online reputation, and that you are not making yourself heard in regards to the content that is created about you.
In order to know what your senior care service online reputation is, you need to explore as a prospective patient what. Experts recommend that you run regular search engine inquiries on yourself at least once each month, but preferably more frequently. Remember that content can be created and distributed extremely quickly online, so it is critical that you remain on top of your developing senior care service online reputation so you are able to keep yourself out of a crisis by recognizing when negativity has occurred, and addressing it effectively. Of course, running an Internet search on yourself is also a great way for you to find the positive content that is developed about you, see you can use this information to support your management activities.
Once you have run a search engine inquiry on yourself, set up Internet alerts on Yahoo and Google. These alerts are customized with specific keywords so that the system can thoroughly scan the Internet searching for that keyword. Each time that it appears in a new context, the alert will send an email that details the new instance of the key word, as well as providing a link so that you are able to see it for yourself. When you are doing this, remember to include a variety of variations on how to our name may be presented. Don’t just put your first and last name, but remember to include variations of your company name, your full name and the name that is used in your business. Doing this will ensure that the alerts inform you of all of the content that is developed about you rather than just the content developed around one variation of your name.
Step Two: Clean Up Mistakes
Correcting the mistakes and modifying false information that is most about you can be quite a task, so it is easiest start at the beginning of the search engine results and work your way down. Those that are ranked highest in the Google results are most likely to be websites dedicated to helping consumers locate senior care businesses or rate those that they have used. It is possible that these sites contain a wrong address, and outdated phone number or incorrect biographical information such as an incomplete listing of your educational credentials.
When you locate false information on these sites, check to see if you have the ability to edit this information yourself. This will not only give you the opportunity to provide additional positive information about yourself, but will ensure that prospective patients are able to contact your office correctly. Make sure that you don’t leave your profile sparse, but add in professional achievements and accolades so that readers can recognize your qualifications. The site also often feature a forum, which gives you a chance to read what patients are saying about you, and engage with them to begin developing a relationship.
Unfortunately, dealing with false negative content that is developed purely out of spite can be much more difficult than this. You may handle inflammatory information such a way that it actually makes your senior care service online reputation worse, so it is important that you approach these situations very carefully. Consider responding to the content online, but requesting that the person who posted it contact to you privately so that a resolution can be made. Not only does this show your integrity, but also your professionalism and not wishing to discuss a health-related situation in public.
If you do find inflammatory content about your practice or you as a senior care business, carefully review the terms and conditions of the website on which the content is posted. If you feel that what was posted about you is in violation of these policies, contact the website administrator with your complaint. You may be able to submit a request insisting that this content be removed from the site. It is also possible to make removal requests for content that expressly violates the Health Insurance Portability and Accountability Act, more commonly referred to as HIPPA, or other privacy laws. Even if the information is being discussed is about the person who posted it, you can claim that it violates these regulations and request that it be taken down.
Step Three: Build Your Own Content
It is negative content that could bring you down, and it is positive content that will counteract this and build your reputation backup. While you may think that it is more powerful for positive content to be posted by patients or staff members, creating your own content is actually a fantastic way for you to provide additional information about yourself, offer valuable tools and knowledge to prospective patient and boost your own online presence.
The best way for a senior care business to steer his senior care service online reputation in the direction that he wishes it to go is by taking advantage of the various platforms that are available online. Start a website, a blog and social media accounts that will allow you to establish your own traffic generating content. Starting with a search engine inquiry on yourself helps with this step as well. By running the search you are able to identify the negative things that are being said about you, it’s you can direct your content to contradicting these negative comments and placing yourself high on the search engine rankings with positive information. Not only does this provide more complementary information for the searching for you, but the higher you place yourself on the search engine results, the lower down you are going to push other, lower quality content. Extremely few Internet users go beyond the first page when reviewing search engine results. It is estimated that only one percent of people will venture beyond even page two. This means that if you are able to generate enough high quality content and social media involvement to force negative content onto page three or beyond, you are putting yourself in a very positive position.
It is critical that you take responsibility for maintaining your own name online. Don’t just wait for somebody else to start talking about you, start the interaction yourself. Purchase website domains that involve your name, or the name of your practice, and develop high quality social media pages under your professional name. Don’t fall under the common misconception that you need to add content to every page that you run on a daily basis. Unless you have a goal of also becoming a professional blogger, there is no need for you to engage in management activities every day.
Step Four: Encourage Feedback
It is been demonstrated that the vast majority of feedback that is given online for senior care businesses is positive. This doesn’t mean, however, that every review you are going to receive is going to be glowing. Experts will tell you that this is perfectly acceptable. In fact, it can actually be a benefit to your senior care service online reputation. Having only basic, positive reviews and feedback on your sites and social media platforms will look suspicious to readers. It is much more beneficial to have balanced comments with the majority of good, but a few neutral. Encouraging your patients to provide you feedback on reputable site allows these patients to share their opinions, while also helping to boost your senior care service online reputation.
Seek out several ratings sites that are reputable, and give the information to your patients. You can request that your staff tell your patients about the opportunity to give feedback, or you could provide flyers that contain the complete web addresses so that your patients can visit the sites on their own to provide commentary. Make sure that you do not make it an obligation, nor do you recommend anything that your patients say. Even putting something such as, “If you are happy with your service today, visit the site and leave feedback”, can appear pushy and either make a patient not want to share feedback, or compel an otherwise satisfied patient to leave a neutral or negative comment.
Step Five: Identify Actionable Items and Address Them Promptly
Reviewing the complaints that are made about you online can be difficult to swallow, but it can also be a fantastic exercise for improving your professional services. Many of the things that people will note in negative commentary about you are things that you can change very quickly. Once you have made these changes, don’t hesitate to discuss them openly online.
Being able to identify the common complaints among all of your patients, whether it is having to wait for a long time for a caregiver, cold interactions with the nurse, or the fact that they feel as though they are never able to actually contact you, you can take steps in improving your services and your reputation. An important element of managing your senior care service online reputation is demonstrating that this reputation matters to you, and that you will take the steps to show you are listening to your patients and want to make them happier. Put effort into responding positively to any negative comments that are made, either by thanking the person or bringing the issue to your attention or publicizing changes that you have made in response to such complaints. This will show that you truly care about your practice and your patients, and encourage repeat and new business.
If you discover that your senior care service online reputation is suffering, you cannot just shield your eyes and pretend that it is not happening. Being proactive about protecting your senior care service online reputation and active in addressing problems will support the ongoing success and growth of your practice. Remember, your reputation is key to your success, and in today’s world, this means your senior care service online reputation.