What if your negative home care reviews are the first thing an adult child of an aging parent sees?
Will you win their business?
We’ve been talking about this for a long time. It’s important to have your home care reviews on a credible 3rd party website, and not just rely on Google, Yelp, or any one review engine. Why? Because they don’t frankly give a crap about negative reviews (real or not real) and the impact it has on your senior care business. Therefore, I encourage you to not only read this article, but consider the value of having positive words on a website that DOES care about negative reviews.
Excerpt from the WebProNews.com Article:
“What’s not so great for a business, is when Google pushes negative reviews in front of any number of users.
Negative reviews are one thing, but anonymous reviews allow people to say whatever they want without being held accountable. Businesses are already suing people for defamation over some of the things they say in online reviews, when they are saying things they can be held accountable for. Anonymity just lets people say whatever they want. Even if they’re trashing your business. And anonymous reviews are still appearing right in front of Google Now users curious about what place Google is telling them is nearby.
I noticed this the other day. I took a look at the Google Now “Places” card and saw that the Lock & Key cafe was nearby. Here, you can take a look at their page. The top reviews from real people have “Very Good” and “Excellent” descriptions across the board. Then it gets into the anonymous “A Google user” and the rating is “Poor to fair”. This is followed with another anonymous review, also with a rating “poor to fair”.”